Vision & Mission Statement


To be the most admired public utility in Pakistan, an undisputed leader in the power sector, efficient and profitable.


  • To provide uninterrupted power supply to our customers enabling trade and industry, commerce, educational & social activities to flourish and enrich the lives             of our customers.
  • To be a socially responsible corporate citizen.
  • To be the most efficient public utility in Pakistan.
  • To achieve the lowest line losses in the distribution sector.
  • To be an employer of choice.
  • To generate profits for our stakeholders.

Core Values:

Merit Team Work Efficiency
Transparency Safety Innovation


Ethical Processes & Systems
  • Transparency and fairness are the principles that guide all our efforts.
  • Operate the business following the highest ethical and moral standards by making our operations and team members accountable to both our customers and          the Company's principles;
  • Inspire confidence once again in public utilities.

Operational Excellence
  •      Strive to achieve the highest possible standards in day-to-day work and in the quality of the outcomes produced.
  •      Acquire, learn and apply state-of-the-art technology.
  •      Have well-defined SOPs with specific ownerships and accountability.

Customer Focus
  •      Customers are not just a source of revenue they are the lifeblood of our company.
  •      Continuously improve quality of service and responsiveness to maintain a satisfied customer base.
  •      Demonstrating professionalism in all customer dealings and ensuring that all business actions are driven by customer needs.
  •      Improve reliability and efficiency of supply of electricity to the customers.
  •      Be a responsible corporate citizen.

Employee Development
  •      Treat all employees with respect and fairness.
  •      Provide a healthy and safe workplace.
  •      Focus on recruiting, developing and retaining best professionals.
  •      Recognize and reward achievement.
  •      Empower people to maximize their potential and contribution.
  •      Promote open and honest communication.
  •      Fill the competency gaps within the organization.